How Can Startup Businesses Attract the Top Employees [STUDY]

How Can Startup Businesses Attract the Top Employees [STUDY] Though large corporate companies may be able to offer fancy perks and a higher starting salary, a large number of graduates are opting to begin their career in a startup and feel that they will build more valuable experience in a smaller company. A  startup can often offer graduates the freedom to have more flexibility and responsibility within the business; as due to the size of the company, it often means that employees have the opportunity to experience lots of different areas of the business. They may also have a lot more influence in the workplace, than if they were to take a junior role in a  large global firm. So how exactly can a startup compete with bigger companies to win over the best talent? Universum have released their latest findings in their Talent Insights series, pin pointing what graduates want to gain from starting a startup and how employers can attract the top employees. What are the top career goals that graduates would like to achieve when joining a startup? Of the business and engineering graduates who want to join a startup, the top career priority among them is being entrepreneurial or creative/ innovative  in a job (55% for business and 49% for engineering). In second place is work-life balance (50% for business and 48%  for engineering), followed by job security/stability (35% for business and  33%  for engineering). A previous survey found that graduates looking to join the tech industry rated being a technical or functional expert highly in their career goals; however those hoping to join a startup to not consider this particularly important. Those who are interested in working for a startup rate autonomy much higher than those seeking employment in the tech industry in general. What qualities do graduates look for in a startup employer? Among all of those surveyed, the most attractive factor when considering a role at a startup is the opportunity for professional training and development (41% of business students and 39% of engineering students.) They also prioritise innovation and the attractiveness of an employers’ product/service lines when looking for a new job. Working for an inspirational manager is more important to them than market success . These individuals are keen to become leaders themselves one day and are confident in their leadership abilities (44% of business students consider leadership as their top priority). Business students rate future earnings as one of the most important elements of their career (42% ). Where can employers at startups find graduates? Companies should focus on social media, their company website and career fairs when on the hunt for fresh talent. Recruiters shouldnt just focus on traditional social networks such as Facebook and LinkedIn, but also embrace alternative visual networks such as Instagram, Pinterest, YouTube or even Snapchat. Attempting to reach graduates via post  or webinars is ineffective and recruiters are better off contacting graduates online.   How can employers attract graduates? Create a happy combination of work-life balance and job security. Allow them to be entrepreneurial, creative and innovative. Do not punish them if at first they do not succeed. Emphasise the training programmes on offer and the opportunity for professional development within the company. [Image Credit: Shutterstock]

Hiring a Resume Writing Service for Your Job Search

Hiring a Resume Writing Service for Your Job SearchThere are many companies that offer resume writing services, but what does it really mean when you hire a professional to do this work for you? This is an important question that should be answered before the process begins.An experienced professional resume writer will understand how to create a professional resume that will attract and keep your employer's attention. He or she will have excellent writing skills and have worked in a variety of fields. You will be able to find a number of services that offer resume writing services as well as one on one help with the resumes.A professional resume writer can start by helping you with the cover letter as well as the other parts of your application. He or she will create an extensive outline of what you will be submitting, which can be changed as necessary. The resume and cover letter will be complimented with strong supporting documents that have been professionally designed and profes sionally edited.When you work with a professional resume writing service, you will be working with a team of writers who specialize in specific areas of resume writing. You may need a speech writer or a book report writer to help with your curriculum vitae. If you're a new graduate or an employee, you may want to have a resume specialist review your previous employment history to help with developing your skills for your next job. Each resume will be unique and will be customized to match your exact needs.When you hire a resume service for your job search, you are adding additional opportunities to your job search efforts. A professional resume writing service will save you time, money and energy as well as the valuable resources you already have. In addition, a professional resume writing service will help you take your resume to the next level and help you get that interview.A resume service will provide you with specific examples of the types of resumes they write on a regular ba sis. These samples can be used as tools to assist you in composing your own resume and can even be purchased for use. Using the samples can also provide insight into what you should be including in your own resume.When you hire a resume service, you are choosing the first person you will work with on your job search. Therefore, you will know you are dealing with a person you can count on for assistance and support. This is an added benefit when you are on the look out for a professional resume writing service to create a winning resume.When you are on the job search, you will want to focus on the things that you need to be doing that will help you reach your goals and make the most of your job search. It is not wise to spend a lot of time searching for the right job. By using a professional resume writing service, you can begin your job search in the fastest and most efficient way possible.

Three Women Who Have Made Successful Career Changes

Three Women Who Have Made Successful Career Changes We all know the saying, “Necessity is the mother of invention.” Well, sometimes motherhood invents a new necessity for moms. In my case, my entire business was inspired by motherhood. Before starting FIT4MOM, I was the General Manager at a multi-million dollar health club. I loved working in the fitness industry but struggled with having to leave my baby each day to go to work. So I created an alternative career path for myself that fit who I wanted to be as a mom and through FIT4MOM, I was fortunate to also be able to pay it forward to 300 other mompreneurs with a business opportunity that supports every stage of motherhood. Through this journey, I have met hundreds of women who made huge career changes after becoming moms. For some, they realized that the hours and demands didn’t support motherhood. For others, they were inspired to do something different, to make more of an impact. Here are three stories of incredible women who have also taken a leap of faith and made inspiring pivots in their careers:  Erin DiNicola, FIT4MOM Franchise Owner in Charleston  Prior to becoming a FIT4MOM owner in Charleston, SC, Erin was a United States diplomat serving our country overseas in Vietnam and Afghanistan. She served in many posts for the Department of State, including Acting Spokesperson for the Africa Bureau. In this capacity, she spoke to media about the State Departments position on issues related to Africa, set up press roundtables and arranged high-level interviews for White House and State Department senior officials, including former Secretary of State Hillary Clinton, former Secretary of State John Kerry and former President Barack Obama.  Erin’s path to FIT4MOM ownership started when her dear friend and successor in Afghanistan, Anne, was killed while serving.   On her last day in Afghanistan, Erin was running late to meet the armored convoy that would take her to the airport to return to the U.S.  Erin quickly hugged Anne on her way out and told her that they would catch up when she was also back stateside.   Nine months later, Anne was killed by a suicide bomber at age 25 while delivering books to children. They would never have that chance to catch up and Erin was devastated at the loss of her friend. It was a life changing event. For years, Erin had been entirely focused on work and on advancing her career. But now she felt called to shift focus from collecting professional accolades to building the family life that she had always wanted, but had put off for so long. Erin married an active duty Army officer, and soon after, she was pregnant. When Erin’s husband received orders from the Army to transfer to a different state, she decided to take a temporary leave of absence from the U.S. Department of State. Erin discovered FIT4MOM when started taking classes when her son was three months old. She became an instructor and taught Stroller Strides, FIT4BABY and Stroller Barre for FIT4MOM. She decided to pursue FIT4MOM as her full-time career and officially resigned her commission from the State Department. A day later, she purchased FIT4MOM Charleston and she’s never looked back.  â€œWomen are the backbone of our society and FIT4MOM’s low cost to franchise entry and extensive back-end support ensure that we have the tools and resources that we need to be successful as business owners, women and as moms,” said Erin. Every morning, Erin wakes up to her family.   She then goes to work where she meets so many beautiful, strong moms and shares her passion for motherhood and fitness. On a daily basis, she is an example of living each day to its fullest and never being afraid to redefine yourself.     Liz Bentley, founder of Liz Bentley Associates Liz Bentley is the founder of Liz Bentley Associates, a consulting firm specializing in leadership development programs for both individuals and companies. Drawing upon     her background in psychology, 10 years of experience in sales and management, and as an athlete in competitive sports, Liz has a unique appreciation of mindset and the power it has to change patterns of behavior. Before her company and before motherhood, Liz worked in television selling advertising. When she had her first child, Teddy, she was working in sales at Conde Nast. It was intense and very stressful. Liz managed 15 offices and had 45 sales people reporting to her. She eventually resigned because it felt like she had two jobs: her “work” job and her “mom” job. She felt strongly that she needed to learn how to do the mom job. So for a while, she chose to stay home and did all the mom things. But after her third baby, she missed being in the professional world. She knew there was something out there that would be the right fit for her new life, but didn’t quite know what it would look like. “Then my friend told me about how he worked with a coach.   It changed his life and in that moment, everything changed for me. I kept hearing similar stories about these high level executives hiring coaches. As an athlete, I always had coaches and as a psych major, I loved to study human beings. I heard NYU had a great coaching program so I signed up, got my degree and started my coaching business.” Liz now works with C-Suite corporate executives and entrepreneurs within companies of all sizes, including Microsoft, Hearst, Wells Fargo, PricewaterCoopers, and many more. She helps organizations boost their leadership, transform their culture, plan for leadership succession, and onboard more effectively. Liz loves the quality of her life as a working mom. She’s out in the world. She has interesting stories. Her kids are are so motivated that two of them want to work for her. She feels that work enhances her ability to be a good parent, and that her example will instill in her children to do what they love. She is now the breadwinner of the family. Lots of women do what they love but many don’t do what they love and financially thrive. Jill Simonian, TheFabMom ® Before becoming a mom, Jill worked as a full-time entertainment journalist and television host. This included long hours (nights and weekends too) and travel on a moment’s notice. It was a fast-paced lifestyle that required focus and hustle. She loved it and actually freaked out when she discovered she was pregnant because she knew that chapter of her career could not continue (with sanity) with a new baby. Jill still works in media and television, but on a more manageable scale and on her terms. Now, she is a hybrid of many things she loves to do. She is the founder of The Fab Mom.    She is   a writer for various parenting websites; a TV Personality; and an author. Her debut book for first-time moms was released last year The FAB Moms Guide: How to Get Over the Bump Bounce Back Fast After Baby. Jill began her shift into blogging and digital media the month before she delivered her first baby in 2010. She attended digital media conferences and started networking for opportunities.   Eventually she landed her first on-camera job in the online mom niche. From that point on, she blogged during babys nap time, ramped up her social media and tried to learn as much as she could about this new industry that was rapidly growing online at the time. “I love that I get to be at home with my kids in the afternoons, that I can take them to and from school without too much stress about getting to work on time, and that I’m   the first one they talk to when they get in the car to come home,” said Jill. Jill feels her children are thriving and more confident not only because she is available as a mom, but also because she is modeling what a self-made businesswoman looks like one who is in control of how much she works and when. Shifting careers is not always easy to do, but these women prove that there is no one path to take. What felt right yesterday may not work today. With 70% of moms working full time, more than ever women are looking to blaze their own trail.   Sometimes that trail needs to take another direction. It’s never too late to make a move. How has your own vision of success shifted as you’ve entered new stages of your life? This guest post was authored by Lisa Druxman Lisa is the founder of FIT4MOM, the nation’s leading company for pre and postnatal health, wellness, and fitness programs. FIT4MOM has created business opportunities for moms nationwide, with more than 300 franchisees and 1,000 locations across the U.S. In addition to leading her team at FIT4MOM, Lisa is a noted speaker, author, podcaster and powerhouse of energy. A self-proclaimed mom boss, Lisa is passionate about paying it forward and empowering other women in life and business. She has authored The Empowered Mama: How to Reclaim Your Time and Yourself While Raising a Happy, Healthy Family. Druxman earned her Masters degree in psychology   from San Diego State University. She created the weight management program, L.E.A.N. Mommy ® (Learn Eating Awareness and Nutrition), which is also the name of her first book. Druxman has written on business for Entrepreneur and on motherhood for magazines such as Fit Pregnancy, Shape and more.  Druxman has appeared on the Today Show, CNN, Access Hollywood and Home Family, to name a few.   Druxman lives and relishes the FIT4MOM mission statement every day. “Helping moms make strides in fitness, motherhood and life.” She resides in San Diego with her husband, son and daughter.

Job Hunting Frustrations Consider Becoming The Rag Man - Personal Branding Blog - Stand Out In Your Career

Job Hunting Frustrations Consider Becoming The Rag Man - Personal Branding Blog - Stand Out In Your Career As a job hunter today you can expect to encounter many frustrations during the job search. Perhaps one of the more frustrating situations concerns the question of why you never get any kind of response from a company or hiring manager you have so diligently pursued using   a number of key contact methods in a well-designed, well-thought-out “touch” plan, e.g., follow-up emails, direct mail, voice mail messages, etc. There could of course be any number of reasons why you received no response. Maybe you just weren’t on the “top 100” things the hiring manager had to do on any given day.  Maybe your information was of no further interest to the hiring manager and it was simply discarded. But maybeâ€"just maybe!â€"the hiring manager did have some further interest in you and merely set aside your information, to follow up on later, and simply hasn’t gotten around to it yet. If you have any reason to suppose that this last reason is perhaps why you have received no response, and if you genuinely want to continue to pursue a position with a particular hiring manager or company, then maybe you should seriously consider beginning to brand yourself as “The Rag Man.” The what? you are probably saying! With due apologies to the women reading this blog, and with no intention whatsoever of being perceived as chauvinistic or sexist, let me explain who “The Rag Man” was (and still is!). Back in the Wild West of the 1800s, pioneers got most of their news from a person everyone referred to simply as “The Rag Man.” Because it was so painful for the family when someone in the family died, it was The Rag Man’s job to come by and clean out the deceased’s personal effectsâ€"clothing, jewelry, whateverâ€"and take them away. The Rag Man then traveled from town to town, village to village, either in a horse-drawn cart or using a push-cart. At each stop along the way, upon his arrival, he would shout, “Rags for sale, rags for sale. Come and get your rags!” People flocked to greet The Rag Man at every stop, but it wasn’t because they were just interested in the “rags” he was selling. Rather, the people actually were eager to hear the latest “news”â€"any “stories”â€"that The Rag Man may have learned or picked up along his route. The contemporary equivalent of The Rag Man is the professional  to whom others in his/her official or unofficial network consistently and regularly turn to learn what’s going on  in a particular industry or in specific companies within that industry, etc. The term which probably best fits today’s “Rag Man” (who obviously could also be referred to as “Rag Woman”) is “center of influence.” Regardless of which term is used,  the job hunter who brands himself/herself as someone who isâ€"if not the expertâ€"an expert in any given field or professional specialty can have considerable impact on and wield significant influence with prospective employers. Indeed, the job hunter who is branded as a “center of influence” can capitalize on this perception to “re-touch” hiring managers or companies when no response has been received from initial efforts. Suppose, for example, that you run across an interesting article either about a particular company  you are pursuing or the industry in which it operates. You could email that article to the hiring manager with appropriate comments. (Since a lot of companies today will not open emails with attachments because of the threat  of computer viruses, you would be better advised to “paste” the text of the article within the body of your email.) That will show the hiring manager, among other things, that you are actively engaged in and dedicated to keeping up with important, ongoing developments within the company/industry. Or, if you write a blog, and the content is appropriate and   relevant, make sure the hiring manager you are actively pursuing has easy access to it. The point is, make sure you institute consistent, meaningful and relevant contactâ€"“re-touches”â€"with any hiring manager you want to pursue. (As an aside, research shows that it takes, on average, at least SEVEN “touches” before you will be able to break through the “clutter” and noise surrounding most people, including hiring managers, of course, and get their attention. So don’t give up after a couple of contacts! With today’s harried, frazzled, overworked hiring managers, it’s quite likely to take far more than seven “touches,” too!) If you feel you are qualified and able, you might also want to consider setting up and conducting appropriate professional seminars. These seminars don’t have to be spectacular,  costly productions either. They can perhaps be set up and coordinated with existing local professional or civic organizations, thereby being essentially free to both you and the participants. Certainly you will want to joinâ€"and become and stay actively engaged inâ€"appropriate LinkeIn groups. And, if you have the talent, write and submit professional   articles to professional publications or online forums. (These communication outlets, while most do not offer compensation to contributors, are constantly seeking fresh, informative material from people branded as “experts” in the field.) Obviously, the opportunities to be branded (perceived) as an “expert” who is totally engaged in your profession are limited only by your imagination, degree of commitment and  willingness to explore them. One thing is certain, though, a hiring manager will quite likely view you as somewhat more than just an “average” candidate if you do become engaged in such activities, if you do indeed brand yourself as The Rag Man (or Woman). You will be viewed as someone who thinks strategically about his or her profession, about the relevant industry, someone who is action-oriented, not just another candidate who is “looking for a job.” Author: Skip Freeman is the author of “Headhunter” Hiring Secrets: The Rules of the Hiring Game Have Changed . . . Forever! and is the President and Chief Executive Officer of The HTW Group (Hire to Win), an Atlanta, GA, Metropolitan Area Executive Search Firm. Specializing in the placement of sales, engineering, manufacturing and RD professionals, he has developed powerful techniques that help companies hire the best and help the best get hired.

Job Hunting Frustrations Consider Becoming The Rag Man - Personal Branding Blog - Stand Out In Your Career

Job Hunting Frustrations Consider Becoming The Rag Man - Personal Branding Blog - Stand Out In Your Career As a job hunter today you can expect to encounter many frustrations during the job search. Perhaps one of the more frustrating situations concerns the question of why you never get any kind of response from a company or hiring manager you have so diligently pursued using   a number of key contact methods in a well-designed, well-thought-out “touch” plan, e.g., follow-up emails, direct mail, voice mail messages, etc. There could of course be any number of reasons why you received no response. Maybe you just weren’t on the “top 100” things the hiring manager had to do on any given day.  Maybe your information was of no further interest to the hiring manager and it was simply discarded. But maybeâ€"just maybe!â€"the hiring manager did have some further interest in you and merely set aside your information, to follow up on later, and simply hasn’t gotten around to it yet. If you have any reason to suppose that this last reason is perhaps why you have received no response, and if you genuinely want to continue to pursue a position with a particular hiring manager or company, then maybe you should seriously consider beginning to brand yourself as “The Rag Man.” The what? you are probably saying! With due apologies to the women reading this blog, and with no intention whatsoever of being perceived as chauvinistic or sexist, let me explain who “The Rag Man” was (and still is!). Back in the Wild West of the 1800s, pioneers got most of their news from a person everyone referred to simply as “The Rag Man.” Because it was so painful for the family when someone in the family died, it was The Rag Man’s job to come by and clean out the deceased’s personal effectsâ€"clothing, jewelry, whateverâ€"and take them away. The Rag Man then traveled from town to town, village to village, either in a horse-drawn cart or using a push-cart. At each stop along the way, upon his arrival, he would shout, “Rags for sale, rags for sale. Come and get your rags!” People flocked to greet The Rag Man at every stop, but it wasn’t because they were just interested in the “rags” he was selling. Rather, the people actually were eager to hear the latest “news”â€"any “stories”â€"that The Rag Man may have learned or picked up along his route. The contemporary equivalent of The Rag Man is the professional  to whom others in his/her official or unofficial network consistently and regularly turn to learn what’s going on  in a particular industry or in specific companies within that industry, etc. The term which probably best fits today’s “Rag Man” (who obviously could also be referred to as “Rag Woman”) is “center of influence.” Regardless of which term is used,  the job hunter who brands himself/herself as someone who isâ€"if not the expertâ€"an expert in any given field or professional specialty can have considerable impact on and wield significant influence with prospective employers. Indeed, the job hunter who is branded as a “center of influence” can capitalize on this perception to “re-touch” hiring managers or companies when no response has been received from initial efforts. Suppose, for example, that you run across an interesting article either about a particular company  you are pursuing or the industry in which it operates. You could email that article to the hiring manager with appropriate comments. (Since a lot of companies today will not open emails with attachments because of the threat  of computer viruses, you would be better advised to “paste” the text of the article within the body of your email.) That will show the hiring manager, among other things, that you are actively engaged in and dedicated to keeping up with important, ongoing developments within the company/industry. Or, if you write a blog, and the content is appropriate and   relevant, make sure the hiring manager you are actively pursuing has easy access to it. The point is, make sure you institute consistent, meaningful and relevant contactâ€"“re-touches”â€"with any hiring manager you want to pursue. (As an aside, research shows that it takes, on average, at least SEVEN “touches” before you will be able to break through the “clutter” and noise surrounding most people, including hiring managers, of course, and get their attention. So don’t give up after a couple of contacts! With today’s harried, frazzled, overworked hiring managers, it’s quite likely to take far more than seven “touches,” too!) If you feel you are qualified and able, you might also want to consider setting up and conducting appropriate professional seminars. These seminars don’t have to be spectacular,  costly productions either. They can perhaps be set up and coordinated with existing local professional or civic organizations, thereby being essentially free to both you and the participants. Certainly you will want to joinâ€"and become and stay actively engaged inâ€"appropriate LinkeIn groups. And, if you have the talent, write and submit professional   articles to professional publications or online forums. (These communication outlets, while most do not offer compensation to contributors, are constantly seeking fresh, informative material from people branded as “experts” in the field.) Obviously, the opportunities to be branded (perceived) as an “expert” who is totally engaged in your profession are limited only by your imagination, degree of commitment and  willingness to explore them. One thing is certain, though, a hiring manager will quite likely view you as somewhat more than just an “average” candidate if you do become engaged in such activities, if you do indeed brand yourself as The Rag Man (or Woman). You will be viewed as someone who thinks strategically about his or her profession, about the relevant industry, someone who is action-oriented, not just another candidate who is “looking for a job.” Author: Skip Freeman is the author of “Headhunter” Hiring Secrets: The Rules of the Hiring Game Have Changed . . . Forever! and is the President and Chief Executive Officer of The HTW Group (Hire to Win), an Atlanta, GA, Metropolitan Area Executive Search Firm. Specializing in the placement of sales, engineering, manufacturing and RD professionals, he has developed powerful techniques that help companies hire the best and help the best get hired.

A Resume Writing Service in Lansing

A Resume Writing Service in LansingA resume writing service in Lansing Michigan will be a great help to you. This job is one of the best things for you to do because it will be easier for you to get better job positions. You have to know that most companies need a professional to write the resumes of the applicants that they are going to hire.The fact that you are in need of a resume service in Lansing Michigan is a good thing. It will help you get yourself qualified for the openings you want to get. You must know that the resume writing is not an easy job and it can take a lot of time for you to write your own resume but if you are good at writing, then you will be able to do it.You will also be able to find out how to get a resume writing service in Lansing. You just have to look for the service providers that are available in this city. The best way to go about finding one is to search online for the internet. There are a lot of such companies that are located in this city.The ser vice providers in this area will be more than happy to take your resume and get you a job. You should first decide on how you will be going to be getting your resume written. Once you know what you are going to do, you can start your search for the best service provider in Lansing.The most important part of a resume is the content. In order to find the best service provider, you have to find a company that has a good resume writing skills. The content of your resume is important and you have to be able to find something that matches the requirements of the employers. You should not worry about getting your resume written by an experienced writer because the company that you will hire will be able to write your resume.The internet is the best source where you can find these types of service providers. The service providers are going to be posting their jobs in various websites so you can get the job as soon as possible. You can make use of the right keywords that are related to the j ob openings you want to get. This is the first step you need to take in order to get your resume written and for you to get the job you want.If you think that it will be difficult for you to get a resume written by a professional writer then you should get yourself a service provider that has a good writing skill. You should try to find one that has a lot of experience and who has written a lot of resumes. This will be beneficial for you because the writer can tell you the best ways to improve your resume. They can also give you some tips on how to make your resume stand out from the rest.The best thing you can do if you want to get a resume written by a professional is to find a service provider in Lansing. You can easily do this by doing a search online. You will be able to find all the information you need about the service providers that are located in this city.

6 Highest-Paying Most In-Demand Digital Marketing Skills CareerMetis.com

6 Highest-Paying Most In-Demand Digital Marketing Skills You must have heard a lot of times that Digital marketing has huge scope and higher salaries. But have you ever wondered, if it’s true or not?The information is correct indeed. The digital marketing domain is flourishing these days and will have immense demand in the coming future as well.evalThose who are planning to make a career in the digital marketingfield are certainly going to have the most profitable career as highest-paying jobs are coming up for you.Along with the great salary packages, the field gives you the opportunity to work freely from anywhere across the globe.You just need a laptop or a computer system and a good internet connection to initiate your career as a digital marketer. There is really no end to what you can earn and what you can achieve as a digital marketer.You can connect with millions of people across the globe through social media platforms in a matter of seconds.And this makes Digital marketing highly demanded skills in the Indian job market. Every business regardless of shapes and sizes have started investing in digital marketing to promote their products and services.I saw a lot of questions on what are the highly demanded Digital Marketing job profiles or what are the trendiest skills in the current job market?Actually, digital marketing is a vast domain. And certainly, we can’t master every aspect of it. Thankfully, there are a lot of sub-skills to master. And you can pick the field in which you want to learn in deep.evalThere are a lot of jobs in digital marketing for you. And here we have shared the 6 highly demanded Digital Marketing skills:1) Search Engine Optimization- SEOYou will not be surprised seeing SEO skills at the top of the list. Some people think that SEO is dead, but there is no truth in this fact.SEO is still important for your business. However, SEO is much more than just ranking up your website on search results for a particular search query.SEO has changed a lot with time. Due to the continuous update s in the search algorithm, SEO techniques are evolving.evalNow Marketers have realized the importance of white hat SEO practices such as Content promotion, guest posting.All these major changes in the SEO world inspire businesses to hire a dedicated team for handling their website SEO effectively.Now it becomes necessary for businesses to have an SEO team as they don’t want to lose their organic customers. They need SEO experts who know the importance of providing value to the customers, and able to keep up with the changing SEO world.You can learn SEO for a high-paying job role in the digital marketing domain. However, you should know that SEO is not easy and requires patience and regular effort.Here are the most in-demand jobs in SEO:1) SEO Trainee /Junior SEO Executive2) SEO Executive/ SEO Analyst3)Sr. SEO Executive/ Sr. SEO Consultant/ Sr. SEO Analyst4) SEO Team Lead/ SEO Manager/ 5) Online Marketing Specialist/ Web Marketing Manager/Average Salary Range:The average salary for an SEO Specialist is $45,223. â€"Payscaleeval2) Pay Per Click- PPCAlong with SEO, PPC skills are highly demanded in the Digital Marketing sphere.Businesses have started investing in Paid Advertisement to produce greater revenues. But the major issue is that they don’t have enough knowledge to allocate the budget, to design a proper Ad for generating revenue from paid ads.And that’s the reason they want PPC specialists for their business. The main goal of a PPC expert is to design engaging ad campaigns and to ensure top rankings in paid search results.evalThis may sound easy to you but in reality, it’s a tough task.For the PPC ad specialist role you should have a strong understanding of Google Analytics and Google AdWords.You should have the capability to generate paid campaigns that can provide measurable outcomes to your customers.PPC is complicated and requires investment with high risk. And that’s the reason it’s one of the highest paying profiles in Digital marketing. You should know how to drive targeted traffic at the possible lowest cost.Here are the most in-demand jobs in PPC:PPC ExecutiveSenior Executive- PPCPPC Manager/ Campaign ManagerPPC Expert/Specialist/ SEM ExpertAverage Salary Range: The average salary for a Pay-Per-Click Currently, Digital marketing is one of the best fields to start your career. If you achieve mastery in the digital sphere, then there is no limit to grow, learn and achieve big.So, go ahead and learn as much as you can!

Best damn newsletter around - The Chief Happiness Officer Blog

Best damn newsletter around - The Chief Happiness Officer Blog You can make co-workers and employees happy at work but you can also try to make customers a little happier. And dont you think that will keep them coming back? Zopa is a new kind of bank that lets you lend money to or borrow directly from other people. Thats cool but its not the only reason I admire them. I also admire them for their funny, irreverent, different newsletters like this one: We try to be completely open with our members, but chances are there are still some things you dont know about us yet. So rather than leaving you in the dark, we thought wed fill you in on 10 things you might not know about Zopa: Lenders earn 3.25% interest from the minute we receive their money until the moment it gets lent out You can lend as little as ?10 so its really easy to dip your toe in the water and see what its like Rather unfortunately, in Russian Zopa means bottom Lenders are protected against fraud so if a borrower borrows fraudulently and then defaults, or if someone hacks into your account, then you wont lose out The Zopa Member Services Team is on hand 7 days a week, and is only ever an email away (contactus@zopa.com) People from the north tend to pronounce Zopa to rhyme with hopper, people from the south, to rhyme with hoper You can transfer money into Zopa using your debit card ring 0207 636 7712 during office hours (Monday to Friday, 10am 6pm) Our bad debt levels currently stand at less than 0.05% across all markets By offering in many markets at once, your money will get lent out quicker and so will work a lot harder for you There is no official Zopa handshake. Yet. This is a great way to make you customers a little happier and its great branding that helps underscore the fact that Zopa is not a traditional bank. Thanks for visiting my blog. If you're new here, you should check out this list of my 10 most popular articles. And if you want more great tips and ideas you should check out our newsletter about happiness at work. It's great and it's free :-)Share this:LinkedInFacebookTwitterRedditPinterest Related

Should you include volunteer work on your resume -

Should you include volunteer work on your resume - Looking for a job? Theres no question volunteering helps you expand your network, and networking is always key for job seekers. Volunteering may help you get a job, but the question of whether or not to include volunteer work on your resume is a common one, especially for people whose best and most relevant experience for the job is unpaid work. In the February, 2012 issue of Real Simple magazine (page 100), Laura Vanderkam, author of  All The Money In The World (Portfolio, March 1, 2012) wrote an article, How volunteering helps you land a job. The following (in bold) are the points she highlighted, the commentary is my own: List specific skill-building volunteer activities on your resume. It is so important to tie your volunteer activities to specific skills you will need for your target jobs. The article reminds job seekers to focus on quantifiable accomplishments. For example, Raised $100,000 dollars, an increase of 25%, even in depressed economic environment. Of course, if you only volunteer once a year, or dont do any work related to your relevant skill set, you should not highlight it on your resume. (For example, if you once walked in a fund-raising event, it isnt important enough to list.) Dont include work that might be considered polarizing. On one hand, its important to identify an organization and employers who will value you and where youll be comfortable. However, unless your political or religious beliefs are the most important factor for you in identifying an organization, you may want to avoid highlighting involvement in highly political or religious organizations on your resume. Vanderkams article notes, Picking one candidate over another because of such factors is illegal in many cases, but it still happens. My best advice? Make a conscious choice about listing these types of volunteer activities. Ideally, you will apply to organizations that will value and appreciate your efforts, but dont be surprised if someone does not. Let the volunteer work speak for itself dont bring it up at the interview. Id add that it is okay to bring it up if it relates to a story about a success or accomplishment directly related to the job. Otherwise, it cannot hurt to wait until the employer asks about the experience. Additionally, if the employer is known to value volunteer work, its a good idea to make it known you volunteer regularly. Dont emphasize volunteering that directly related to being a parent. Lauras article notes, Researchers have found that women who cite volunteering related to motherhood on a resume for example, Parent-Teacher Association (PTA) work are less likely to be called back for interviews than are those who list a neighborhood group. She shared a few details with me about the study, noting, The research was done by Shelley Correll, now at Stanford. Her team created fake resumes that were identical for two women, except one mentioned a volunteering stint at the PTA, and another a volunteering stint with a neighborhood association. The PTA woman fared much less well in terms of being called back. (You can read a bit more about this study.) Based on this information, the key would be to list such experience only if its highly related the   job that youre seeking. For example, if you are applying to work at a school, and you have strong PTA ties, it should be helpful. Keep in mind, bias exists at every turn, so be very mindful of your choices when you decide what to include in your resume. Its important to remember, your resume must highlight how and why you are well qualified for the job. My advice is to use the best examples you have to prove you are a good fit. If that means a resume centered around volunteer work, so be it! photo by gcaptain.com